The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”. Link to full article on Marketing Week
Public Health England wants its brand to become part of people’s day-to-day lives, and it is looking to smarter use of data and partnerships to achieve this.
The body has released its new social marketing strategy today (22 September), which sets out plans for improving public health over the next three years.
Its marketing strategy is focused around four key areas:
– Broaching new subjects, such as antibiotics usage, e-cigarettes and young people’s sexual health.
– Keeping pace with digital innovation and investing in new digital tools; previous examples include apps to push families to cut back on sugar or encourage people to stop smoking.
– Ensuring all its marketing tools and assets are academically endorsed and robust.
– Working more closely with the commercial and voluntary sector to shine a light on important health issues and create “coalitions for change”.
The report makes clear that through its marketing, Public Health England (PHE) wants to become “part of the fabric of people’s lives”. One way it is looking to achieve this is by having its information pushed out through more channels and partners.