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YSF proud to support campaign tackling loneliness

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Posted 15th March 2019

Yorkshire Sport Foundation are proud to be one of over 200 organisations getting behind West Yorkshire and Harrogate Health and Care Partnership’s new ‘Looking Out for Our Neighbours’ campaign to prevent loneliness and social isolation.

The ‘Looking Out for our Neighbours’ campaign encourages local people to do simple things to look out for one another to help improve the wellbeing of other residents in their area.

According to research from The Health Foundation (December 2018), social isolation can increase the risk of having a stroke by a third, and older people who live alone are 50% more likely to visit A&E than those who live with others.

Findings published in Age UK’s new report “All the lonely people: Loneliness amongst older people” (2018) show that the number of older people who are lonely is rising quickly. This could be a major public health concern because if loneliness is not addressed it can seriously affect people’s health and wellbeing.

The ‘Looking out for our neighbours’ campaign hopes to inspire people to reach out to those who live alone or might need help, and encourage them to do simple things for them that will make a real difference to their wellbeing. This could be anything from picking up some shopping, to saying “hello” or even something as simple as giving a wave next time they see their neighbours

Nigel Harrison, Chief Executive of Yorkshire Sport Foundation, said: “Physical activity undoubtedly has a major role to play in supporting the fight against loneliness.

“Sport and activity brings people together, not just in local teams, but even something as simple as going for a walk with a neighbour.  We will continue to work with partners to use physical activity and sport to bring communities together, and are proud to be supporting this campaign.”

Rob Webster, CEO Lead for West Yorkshire and Harrogate Health and Care Partnership and CEO for South West Yorkshire Partnership NHS Foundation Trust said:“In August 2018, the Partnership allocated £1m to go toward supporting voluntary and community organisations. Further funding from the Partnership’s Urgent and Emergency Programme Board will support the campaign.

“People of all ages can feel alone for a variety of reasons, for example following bereavement, a change in relationship or becoming unemployed. This important campaign is a helpful reminder that it’s often the smallest acts of kindness that make the biggest difference to a person’s life. As neighbours, we could all look out for each other a bit more and local organisations can also help bring people together in shared activities.”

“The campaign starts today and will run across West Yorkshire and Harrogate. It’s been created with the help of over 100 residents across the region. 30,000 households across West Yorkshire and Harrogate will receive a hand-delivered ‘neighbour pack’ that will include a range of different resources to inspire and encourage residents to champion togetherness in their area and look out for those in need.”

To download your neighbour pack or to find out more about the campaign, visit OurNeighbours.org.uk

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