The English Federation of Disability Sport (EFDS) is now to be known as Activity Alliance.
Commenting on the new name, Barry Horne Chief Executive of Activity Alliance said: “We are the same team with the same passionate focus on disability, inclusion and sport, but with an exciting new name and image. Through our work with amazing people and influential world-renowned activity programmes for disabled people, we know the time is right for us to embrace this change.
“Activity Alliance brings our members, partners and disabled people together to make active lives possible. Collectively, we continue to challenge perceptions and change the reality of disability, inclusion and sport.”
A brand identity has been developed to support the organisation’s new name and wider remit, which is being introduced a few months ahead of the charity’s 20th anniversary in September.
The change follows a thorough strategic review that included research about the charity’s purpose and its impact. As part of the review, the charity carried out stakeholder consultations with staff, member organisations, disabled people and partners.
The feedback consensus was that the original name, ‘English Federation of Disability Sport’ limited the organisation’s potential.
The review concluded that a new direction and wider remit were needed around well-being, activity and health, creating the opportunity for the charity to deliver greater impact for disabled people.