On behalf of the Active in Barnsley Partnership, Barnsley Council launched the ‘What’s Your Move’ campaign on Friday 1 May, to encourage residents to move more and incorporate regular activity into their daily lives. Four months later, the campaign has helped families and older adults across the borough stay active throughout the Coronavirus (COVID-19) pandemic.
While people were shielding, Barnsley Council co-ordinated the distribution of 5,000 Public Health England ‘Active at Home’ booklets through the area teams, Barnsley Hospital and local pharmacies. The booklets are designed to help older adults and those shielding stay active. The Active at Home booklet gave helpful tips and ideas on staying active at home and was available to download on the council website. In addition to this, 1,700 physical activity packs were delivered through food parcels to families across the borough, in partnership with Creative Minds.
Families were given lots of free, fun ideas this summer to keep their kids moving. Ten thousand copies of the summer challenge booklet were distributed and available to download online. The booklet was created by the council’s Sport and Active recreation team using recognisable Beat the Street characters. Each week in the summer holidays, as part of the challenge, prizes were up for grabs on the Active in Barnsley Facebook and Twitter pages.
As well as the summer challenge, 15 locations around the borough had ‘Go Discover Trails’ for children and their families to explore. Using the Beat the Street characters, places like Wentworth Castle Gardens, Barnsley Markets and Elsecar Heritage Centre had posters for kids to find and tick off their ‘finders sheet’. This encouraged adventure, curiosity and more physical movement.
250 table tennis packs were delivered in partnership with the council’s area teams and Ping! Table Tennis England. These can be used at home or the 17 table tennis tables around the borough, which are provided through the Sport and Active Recreation Ping! Project.
The What’s Your Move campaign has been very well received across the borough, with lots of families, schools and organisations sharing what their move looks like. A selection of the videos has been compiled and shared in this YouTube video.
Cllr Jim Andrews, Cabinet Spokesperson for Public Health, said: “We know the last four months have been difficult for many of our residents, but lots of people have seen the benefits to their mental and physical wellbeing of being more active every day.
“Physical activity doesn’t necessarily mean going running or doing intense workouts; it could be going for a walk or doing chores around the house and garden. Active Travel is another great way of fitting more activity into your everyday routine.
“The creativity and enthusiasm we’ve seen across the borough has been amazing, and I want to encourage people to keep going during the autumn and winter months. Get involved in the campaign and share what your move is with the hashtag #WhatsYourMove.”