For this year’s World Mental Health Day on October 10 2022, Better Health is launching the latest phase of Every Mind Matters that shares the small things we can all do to be kind to our minds.
The campaign provides practical advice on managing mental wellbeing direct to the audience by delivering the opportunity to actually try self-care actions immediately in ad breaks and social media posts.
The campaign shares short “demo” exercises and advice that encourage viewers to seek out and try more from the Better Health – Every Mind Matters website.
For example, there will be a 15 second advert to take viewers through a breathing exercise to show how simple, but effective, self-care can be.
Supported by a wide range of resources for partners to order and download free from the Campaign Resource Centre the campaign will launch across Video on demand (VOD), PR, social, search and digital through October and November
The campaign lasts for the whole of October and there is a Communications Toolkit to help you.
Resources to help encourage mental wellbeing conversations and actions
Ordering is open and posters and conversation starters are available here:
- Conversation Starter and Dispenser
- Campaign Comms Toolkit
- Social media – Animated and static
- Digital Screens
- Accessible materials
- Embedding instructions for anyone wanting to host a Mind Plan on their website.
The Power of QR – Please note we are increasingly using QR codes on resources, where appropriate. This helps us to get users to where they want to go faster and more easily and creates a positive simple action for people to take.
Online self-help CBT techniques – Every Mind Matters – NHS (www.nhs.uk)
Better Health – Every Mind Matters has new NHS-approved videos that are based on the principles of CBT (Cognitive Behavioural Therapy) presented in easy, bite-sized tips to help people deal with stress and anxiety, boost their mood, sleep better and feel more in control. These videos are available on the Every Mind Matters website.
Why not grab a screen shot of this great mental wellbeing content and share this as a link to the videos on your website or bulletins?:
INSIGHT – Be Kind to Your Mind: Qualitative creative development research with the target audience showed this creative idea:
- Created awareness of/or consolidated the perceived value of small actions in benefitting how you feel and improving your mental health
- Created interest in establishing more of a habit or repetition of such behaviour
- Created interest in finding out more easy ideas and options through the promise of swiping or clicking through to the BH-EMM website
- For those in the target audience who less inclined to see mental health self-care action as beneficial to their wellbeing, the invitation to try an action engages them and initiates a new connection with positive activity for the mind (creating relevance and the start of knowledge-building)
More about Better Health – Every Mind Matters
Designed to empower people to look after their mental wellbeing. BH-EMM focuses on promoting mental wellbeing as well as addressing the four most commonly-reported, subclinical mental health concerns: anxiety, low mood, stress and trouble sleeping.
There are small things we can all do to help be kind to our mind and these can make a big difference to how we feel.
At its heart is the free, NHS-approved Mind Plan, available on the website. By answering five short questions – including questions on “Money work and housing” and “Life changes and difficult times” people get a personalised mental health action plan, providing practical tips to help them deal with stress and anxiety, boost their mood, sleep better and feel more in control as well as content on coping with money worries and job uncertainty.