After an incredible summer of women’s sport, which saw multiple attendance and viewing figures broken, the charity Women in Sport is encouraging mothers and their teenage daughters to spend #TimeTogether this October trying out new activities to experience the joy that sport and exercise can bring.
Women in Sport has partnered with 20 organisations including England Netball, RFU, England Golf, British Cycling, the Great Outdoor Gym Company and Swim England, to help break down barriers to participation by offering accessible ways to try out new activities in supportive environments. The campaign is also being supported by ITV This Morning doctor Zoe Williams. Centred around the theme of belonging, the month-long campaign is the biggest to date.
Women in Sport research found 1.3 million girls in the UK, who enjoyed sport in primary school, are dropping out of sport during their teenage years. Deep-rooted negative attitudes which include a fear of judgement, combined with the challenges of navigating puberty, are affecting their enjoyment of sport. Six out of 10 teenage girls are also not meeting physical activity guidelines of 60 minutes of activity per day. Women in Sport warned a generation is at risk of slipping into a lifetime of inactivity.
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The #TimeTogether campaign will be running throughout October. For more information visit: www.womeninsport.org/timetogether