Children’s charity the Youth Sport Trust wants to support more young people to ‘Bend it like Bale’, ‘shoot like super Jack’ and ‘back-heel like Russo’ in a drive to reduce sedentary behaviour this winter and get more families up and active whilst enjoying the 2022 FIFA World Cup.
As parents start to trim back on spending for sports clubs amid a cost-of-living crisis, and at a time when less than half of young people are currently meeting the Chief Medical Officer’s recommended daily activity level of 60 minutes, the Youth Sport Trust is launching a new social media competition which aims to inspire families to play together.
During the 2022 tournament, the Youth Sport Trust will release three fun football-based video challenges via its social media channels for families to complete, starting on 21 November.
The videos will test families football skills with challenges like nearest to the pin, ‘keepy uppies’ and dribbling accuracy. Young people’s creativity is also being encouraged as the charity will share free downloadable design your own ‘team, ball and kit’ templates.
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The #HalfTimeChallenge videos will be released on the below dates:
- The first on 21 November when the Home Countries play their first matches
- The second on 3 December when the knock-out stages begin
- The third on 13 December – the day of the semi-finals
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Find out more and get ready to take part youthsporttrust.org/HalfTimeChallenge