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Yorkshire Cricket Partners with KIDD3R to boost cricket accessibility

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Posted 9th August 2023

Yorkshire Cricket Foundation (YCF) – the community arm of The Yorkshire County Cricket Club (YCCC) – have announced a new partnership with Kidd3r, a fast-growing online marketplace for pre-loved sports kit.

The collaboration aims to enhance the Foundation’s Cric-Kit recycling programme and increase accessibility into the sport for individuals and families, reinforcing YCF’s commitment to inclusivity and community engagement.

Through this joint effort, YCF and Kidd3r will provide a dedicated platform that connects those in need with second-hand cricket equipment. Kidd3r’s innovative online marketplace will complement YCF’s existing physical kit drop-off hubs, making it easier for a wider audience to sell, buy, swap, and donate cricket equipment.

Kendal James, Head of Participation for the YCF and founder of Cric-Kit, said: “We are excited to join forces with Kidd3r in our ongoing efforts to make cricket more accessible.

“We’ve been working with The Centre for Sustainable Design at the University for the Creative Arts on research into the Cric-Kit initiative demonstrating the social, environmental, and economic impacts that can be achieved through facilitating reuse. This is closely aligned with Kidd3r’s mission, and the platform will help us to support that research.

“The Cric-Kit initiative has already made great strides, and this partnership will help us expand our reach even further. We invite other sports organisations to consider working with Kidd3r to enhance accessibility and effectively measure their social impact, and we encourage all Cricket Clubs to use Kidd3r to provide the opportunity for pre-loved cricket kit to be reused.”

Pictured, from left: Akhil Adulla, Event planner Yorkshire Cricket Foundation, Glenn Holdsworth, a Development Manager for Yorkshire Sport Foundation, Kendal James, Participation Manager for YCF and founder of Cric-Kit, Dominic Leech, Yorkshire CCC cricketer, Gill Coupland, Co-director of Zero Waste Leeds and Yorkshire CCC captain Jonny Tattersall.

The Cric-Kit initiative, launched in collaboration with Zero Waste Leeds in September 2022, serves as the Foundation’s flagship program for promoting the reuse of cricket kit and raising awareness about participation barriers in local communities. By encouraging frequent donations and facilitating the reuse of sports clothing, the initiative aims to create a culture of sustainability and accessibility in cricket.

The expansion of the Cric-Kit programme has been supported by the Yorkshire Sport Foundation, who have funded Cric-Kit storage units for donations, at each of the three locations – in Leeds, Bradford and Sheffield.

Glenn Holdsworth, a Development Manager for Yorkshire Sport Foundation, said: “As an organisation we are clear in our ambition for it to be easy and enjoyable for everyone in Yorkshire to be active. We know moving more, being active or taking part in sport can help people to improve their lives.

The partnership with Kidd3r brings cutting-edge technology to the table, as their online marketplace will play a crucial role in measuring the impact of YCF’s campaign. By tracking increased participation and cricket accessibility across the region, this collaboration will enhance the foundation’s ability to promote inclusivity and measure its social impact.

“We are thrilled to partner with Yorkshire Cricket Foundation to make cricket more accessible to all individuals and families,” added Claire Moffat, founder of Kidd3r. “Through our online marketplace, we aim to bridge the gap between those who have second-hand cricket equipment to pass on and those who need it, ensuring that everyone has the opportunity to participate in this fantastic sport. We are confident that our collaboration with YCF will have a hugely positive impact on the community.”

The partnership has received the support of YCCC all-rounder Matthew Fisher, who said: “It’s great to see a focus on helping families to access cricket easily, and I’m excited to see how Cric-Kit and Kidd3r will make a difference across the sport.”

Picture by Allan McKenzie/SWpix.com – 19/07/2023 – Cricket – LV=Insurance County Championship – Yorkshire County Cricket Club v Sussex County Cricket Club – Headingley Stadium, Leeds, England – Yorkshire’s Matthew Fisher celebrates dismissing Sussex’s Tom Alsop.

England and Yorkshire cricketer, Harry Brook, has generously donated a pair of his cricket pads which is being used to help launch the partnership between YCF and Kidd3r. Individuals who upload their second-hand cricket kit onto the Kidd3r marketplace in August, September and October 2023 will have the opportunity to enter a prize draw to win the famous cricketer’s pads.

For sports organisations interested in enhancing accessibility and demonstrating their social impact, YCF encourages reaching out to Kidd3r for more information. Families looking to sell, buy, donate, or swap second-hand sports kit are invited to visit Kidd3r.com.

YCF and Kidd3r are dedicated to breaking down barriers and ensuring that cricket is accessible to all. Join them in this initiative and be a part of making a positive impact in the community.

The new partnership builds on the creation of Cric-Kit recycling hubs at Headingley Cricket Ground, in Leeds, and the Sheffield Caribbean Sports Club – where people can donate and receive cricket kit.

For all Cric-Kit enquiries please contact Kendal James on: kendal.james@yorkshireccc.com

About Kidd3r

Kidd3r is a fast-growing online marketplace for pre-loved sport kit, providing a convenient platform for buying, selling, swapping, and donating second-hand sports equipment. By connecting families and individuals, Kidd3r aims to make sport more accessible and affordable while promoting sustainability.

For all Kidd3r Platform Enquiries: Claire Moffat – claire@kidd3r.com

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