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Data shows highest viewing time on record for women’s sport as FIFA Women’s World Cup attracts a younger, more female demographic

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Posted 17th September 2023

The Women’s Sport Trust has revealed that people in the UK are watching more women’s sport than ever before on TV with average time spent watching increasing by 28% and total viewing hours increasing by 19%, year on year.

The charity’s latest research, with data and analysis from Futures Sport & Entertainment, showed people have spent 9 hours and 5 minutes per viewer (data up to 20th August 2023) watching women’s sport. This is up from a previous high of 7 hours and 5 minutes in 2022, at the equivalent point of the year.

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