The Women’s Sport Trust has revealed that people in the UK are watching more women’s sport than ever before on TV with average time spent watching increasing by 28% and total viewing hours increasing by 19%, year on year.
The charity’s latest research, with data and analysis from Futures Sport & Entertainment, showed people have spent 9 hours and 5 minutes per viewer (data up to 20th August 2023) watching women’s sport. This is up from a previous high of 7 hours and 5 minutes in 2022, at the equivalent point of the year.