Campaigns

We are looking at how we can share campaign info from related areas that may be relevant to our audience.

The idea is using these elements keep the communications community connected:

To add your updates email julian.pratt@yorkshiresport.org

Campaigns are an important part of Sport England’s Uniting the Movement 10-year Strategy. (I wrote a summary just for us)
We continue to develop and deliver behavioural change campaigns, building on the success of This Girl Can, We Are Undefeatable and Join the Movement, to put movement, sport and physical activity at the forefront of national conversations; 

They are also mentioned in the Implementing Uniting The Movement Years 2-4 2022-2 plan (Our summary)
Campaigns and advocacy: using our voice, our insight, our partnerships and our investments to make the case for sport and physical activity, to encourage people to be more active and to break down some of the barriers to activity.

As part of the Sport England lansdcape, YSF also recognise public campaigns in “Our Strategy, 2022 and beyond“:
Public Campaigns
Regular, population and targeted, effective public campaigns will connect and inspire people from all backgrounds to be active. 

Active Workplaces
ukactive and Sport England have announced consultation to uncover existing and new opportunities to get workforces moving more.

This is part of the Workplace health strategy: Connecting with health & wellbeing that includes:

1. SME research commissioned with ukactive
   to fill gaps in the evidence base
2. Building relationships with key business influencer bodies including Federation of Small Business, Business in the Community, the CBI, CIPD & Business for Health
3. Being the change: Developing internal best practice at Sport England through a Movement Champions group

Pilots are being discussed in setting like hospitals, factories and offices.

• Active Employee Toolkit – This toolkit provides advice, tips and shareable resources so you can enable your teams to build more movement into their working day.

Digital Marketing Hub – New resource to help organisations reach more people.

£450,000 of National Lottery money has been invested in a new free resource that’ll help people, clubs and organisations use digital marketing tools and techniques to encourage more people to play sport and be physically active.

#Feb 2023 update#The first ever Digital Marketing Festival for everyone involved in sport, leisure, fitness and physical activity taking place during the 24th -28th April

The Digital Marketing Hub, which is delivered by The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and is powered by the Digital Marketing Institute.

Recent sessions:

• Effective Content Strategies to Dominate Instagram. 26 July 2022
• How to get more new clients and members
• Get Started With Analytics With Google
• How to promote your activities to younger audiences through social media
• Get started with digital advertising
• Spotlight On Digital Marketing Mentoring With Google
• Analyse & Compete With Your Competitors
• Effective Marketing For Older Demographics
• Effective Marketing for Disabled Sport, with the British Paralympic Association
• Google series #006: Social media strategy.
• How to Win with Copywriting
• Developing a winning social media strategy

Join the Movement – Supporting those getting active at and near home or not confident about returning to established exercise. 

• Toolkit and other resources that can be accessed here

School Games

This Girl Can – Sport England’s flagship campaign for women and girls, tackling fear of judgement.

#April 2023 update#

• This Girl Can x Strava: New Clubs guide: Following our Make Your Comeback collaboration last year, This Girl Can and Strava are now on a mission to close the enjoyment gap by making activity safer and more social with Strava Clubs. Our new Clubs guide, below, is for the organisers, leaders, trainers, coaches and anyone else out there who is making activity happen. It’s full of tips and pointers on how to make your Club a supportive community that can engage and motivate your community with Strava.

  https://www.thisgirlcan.co.uk/campaign-hub/resources/building-your-community-strava

#Feb 2023 update#  Relaunch Feb 28

#March 2023 update# We Are Undefeatable and This Girl Can have monthly ‘drop-in sessions’

• Active Mums Start With You will help equip healthcare professionals with the resources they need to speak about physical activity with pregnant women and new mums. This is part of the This Mum Moves. project supported by. www.activepregnancyfoundation.org/
• Resource How to improve your services for women and girls: As told by 51%, offering tangible solutions to help the fitness and leisure sector engage with them
• Studio You: Sport England’s digital PE platform to help secondary PE teachers help engage the least active teenage girls.  Free video library of online lessons featuring non-traditional disciplines such as yoga, boxing, barre and Pilates.  Studio You is freely available to all secondary schools in England and we would appreciate your continued support in raising awareness of this valuable resource with schools in your area. . Supporters kit.
  #April 2023 update#

  1. A host of fresh new content has now been uploaded to the site, including 20 new videos across our most popular disciplines. Soca and Afrobeat dance fitness and dynamic yoga to name a few!
  2. Some brand-new instructors. Look out for our fantastic new faces Georgia, Ashlea, Katie and Lauren, each picked for their motivating, non-judgmental attitude, and their commitment to normalising the realities of exercise.
  3. A new website layout that compliments and integrates into the curriculum based on Ofsted’s Intent, Implementation and Impact framework. We have also introduced a key stage filter based on teacher feedback, allowing them to feel confident in the suitability of their chosen lesson.
  4. And we have also updated our supporters toolkit to align with the upgrades above and need your help sharing this far and wide. Please see:https://www.studio-you.co.uk/supporters-toolkit
•  TGC Fitness Classes has a dedicated website managed by EMD UK. By January, 25 leisure operators had signed up to run This Girl Can Classes in their sites, with over 140 instructors already trained.We’re on the hunt for more group exercise instructors, leisure and fitness operators, and local authorities to utilise This Girl Can Classes in their communities.
• TGC Supporters Hub to make insight and guidance more accessible. A simple Do’s and Don’ts section has been added to the Branding section, with more additions to come.

We Are Undefeatable – Sport England and Richmond charities supporting those with long term conditions.

We Are Undefeatable is a movement supporting people with a range of long-term health conditions, developed by 16 leading health and social care charities and backed by expertise, insight and significant National Lottery funding from Sport England

#Feb 2023 update# Sign up for the first webinar of 2023 on 23rd February: How you can get behind first campaign burst of the year, which will be a digital-only campaign launching on the 6th March. It will also provide an update on latest research and insights, and hear from a guest speaker on how they are bringing the campaign to life.

Go to the Supporters Hub

• Key messaging document, imagery and short films of campaign faces available in the Social Media Assets section
• Print-ready A4 posters featuring the campaign faces available in the Posters & Leaflet section
• An overview of all campaign stories available in the Campaign Cast Stories section.
•  ‘Learning from Local Places’ online event videos available here.

#TellYourStory – to help build a sporting community that’s reflective of the societies they represent. This includes a commitment to making a safe space for Black, Asian and minority ethnic people to recount their experiences of racial inequality.

#May 2023 update#

UK Coaching Play Your Way movement is coming but embargoed until 23rd May. A link to the asset pack: https://www.ukcoaching.org/playtheirway/digitalassets-1

10 Today Just 10 minutes of physical activity a day can benefit your physical and mental health. 10 Today is a short, enjoyable and easy routine.

Activity Alliance

Who Says? is all about children and young people

Diabetes UK

Updates to co me

Green Social Prescribing A £4 million investment for a cross-government project aimed at preventing and tackling mental ill health through green social prescribing has since been increased with additional contributions from NHS England and NHS Improvement, Sport England and the National Academy for Social Prescribing (NASP), taking the total to £5.77 million.

The project will test how to embed green social prescribing into communities in order to:

• improve mental health outcomes
• reduce health inequalities
• reduce demand on the health and social care system
• develop best practice in making green social activities more resilient and accessible..

#iwill Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to improve society and our environment today

Live Longer Better The incidence of the major causes of disability and dependency can be prevented or delayed, compressing the period at the end of life when we are heavily dependent on others. More of the same won’t achieve this. A revolution is underway mission to change the culture surrounding ageing, replacing the concept of care with the concept of enablement. www.livelongerbetter.uk  #November 2022 update# Campaign launch to demonstrate value of activity on Dementia

Love Exploring  Puts the power of discovery in your hands by providing a range of discovery games and guided tours that are fun to do and free to use.

Make Space for Girls Parks, play equipment and public spaces for older children and teenagers are currently designed for the default male.  Girls are never asked what they might want and most councils have spent more time and money on facilities for dog waste than they have for teenage girls.

This absence has important implications for how active girls are, for their health in later life, and for how they see themselves as belonging in public spaces.

Mental Health Awareness Week   May 2023 details at  Mental Health Foundation.

Mind Resources on physical activity and Get active, feel good webpages.

Mind and Sport / Activity video library. For social media, websites, presentations, conferences. Share them via YouTube so we can track views. However, they are also available on a Google Drive, which also contains a comms guide two-pager.

Root out Racism #WYHRootOutRacism West Yorkshire and Humberside Healthcare Partnership’s anti-racism movement.

Slow ways Creating a network of walking routes that connect all of Great Britain’s towns and cities.

Sported: Keep The Doors Open – raise awareness of the threat which the Cost-Of-Living crisis poses to community sports organisations – and the young people they support. BBC – Cost of living crisis: Young will miss out on sport, community groups warn – BBC Sport

Campaign details here

#TimeTogether Women in Sport’s campaign is encouraging teenage girls and their mums/mother figures to reconnect and get active together.

UK Coaching Week

#April 2023 update# Play Their Way movement launches on 23rd May. The goal of the Play Their Way movement is for all children and young people — regardless of age, background or ability — to have a voice, choice and decide their journey when participating in sport and physical activity, so they develop a genuine and lifelong love for being active.

There will be two 30 minute drop-in sessions (Tuesday 25th April at 1pm or Thursday 27th April at 10am) to run through the comms pack with you and answer any questions you may have.

The sessions will cover:

• Introduction to the Play Their Way movement
• How you can support the campaign
• Overview of assets and templates
• Next steps

• Tuesday 25th April – 1:00pm – 1:30pm
• Thursday 27th April 10:00am – 10:30am

UK Coaching Week (2023 details to come) launches #Born2Coach

• I Want To Coach: for those wanting to get into the coaching profession
• I Am A Coach: for those wanting to rediscover, advance or further their career in coaching
• We Need Coaches: this is YOUR opportunity to let potential coaches see you are on the lookout for more coaches in your field. You can link your logo to the coaching section of your website and complete a few short details to help us capture the bigger picture.

#WeThe15 WeThe15 is sport’s biggest ever human rights movement to end discrimination. We aim to transform the lives of the world’s 1.2 billion persons with disabilities who represent 15% of the global population.

• Barnsley – What’s your move,
• Barnsley Premier Leisure

Bradford

• Active Bradford
• JU:MP
• Bradford sport and Leisure

In summer, the JU:MP team will launch Screen Off Life On, a public resource, co-created by Bradford families and tailored for children, young people and adults to support Bradford families to swap some time on screen, for activities off screen. The aim? To feel good, move more and find out about why time away from our screens is so important. safeia@wearemagpie.com

Calderdale

• Active Calderdale – summer #MeetandMove campaign
• Take Ten #StepOutChallenge!
• Calderdale Leisure and Culture

Doncaster

• Get Doncaster Moving
• DCLT

Kirklees

• Everybody Active Strategy, summary.
• KAL Kickstart your fitness

Leeds

• Active Leeds
• Get set Leeds
• Love Exploring Leeds
• Sport Leeds,
• Walk it Ride It

Rotherham

• Moving Rotherham,
• Rotherham Sports and Leisure
• Women’s Euro 2022

Sheffield

• Move More Sheffield
• Sheffield City Trust

Wakefield

• Sport, Health and Leisure
• 50 Things
• Doorstep Discoveries

Active Communities

These are areas we concentrate support on including

• Airedale Active
• Active Burngreave
• Active Dearne .
• Kendray community programme
• Levelling the Field  a women’s empowerment project funded by Comic Relief.

The BIG Active to increase physical activity through swim, bike and run

Triathlon England’s new development strategy, The BIG Active, is designed to increase access to and participation in the three disciplines of triathlon by taking swim, bike and run to new people, places and communities. As well as growing the sport and its disciplines, the strategy aims to tackle some of society’s most persisting inequalities through the power of involvement, in all its forms, in the three biggest participation activities in the country.

Mark Ritson on the essentials of campaign effectiveness.