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A page for communications people to look at physical activity campaign communications nationally and across the region.
Also we have an Awareness Days timeline that lets you see what is coming up.


We are looking at how we can share campaign info from related areas that may be relevant to our audience.
Campaigns Venn Diagram
The idea is using these elements keep the communications community connected:

  1. This web page as a reference tool.
  2. Regular updates email sent monthly, sign up below! Recent email: December 2021
  3. Discussion portal. Google Groups seems an open idea for a hub discussion (watch this space)
  4. We have an Awareness Days spreadsheet to help you plan for the future…..
  5. Live / virtual meetings. Honestly, working on this.

To add your updates email julian.pratt@yorkshiresport.org

How campaigns fit into Sport England strategy

Campaigns are an important part of Sport England’s Uniting the Movement 10-year Strategy. (I wrote a summary just for us)
We continue to develop and deliver behavioural change campaigns, building on the success of This Girl Can, We Are Undefeatable and Join the Movement, to put movement, sport and physical activity at the forefront of national conversations; 

They are also mentioned in the Implementing Uniting The Movement Years 2-4 2022-2 plan (Our summary)
Campaigns and advocacy: using our voice, our insight, our partnerships and our investments to make the case for sport and physical activity, to encourage people to be more active and to break down some of the barriers to activity.

As part of the Sport England lansdcape, YSF also recognise public campaigns in “Our Strategy, 2022 and beyond“:
Public Campaigns
Regular, population and targeted, effective public campaigns will connect and inspire people from all backgrounds to be active. 


Sport England Campaigns

Active Workplaces
ukactive and Sport England have announced consultation to uncover existing and new opportunities to get workforces moving more.

This is part of the Workplace health strategy: Connecting with health & wellbeing that includes:

  1. SME research commissioned with ukactive
    to fill gaps in the evidence base
  2. Building relationships with key business influencer bodies including Federation of Small Business, Business in the Community, the CBI, CIPD & Business for Health
  3. Being the change: Developing internal best practice at Sport England through a Movement Champions group

Pilots are being discussed in setting like hospitals, factories and offices.

  • Active Employee Toolkit – This toolkit provides advice, tips and shareable resources so you can enable your teams to build more movement into their working day.

Digital Marketing Hub – New resource to help organisations reach more people.

£450,000 of National Lottery money has been invested in a new free resource that’ll help people, clubs and organisations use digital marketing tools and techniques to encourage more people to play sport and be physically active.

#Feb 2023 update#The first ever Digital Marketing Festival for everyone involved in sport, leisure, fitness and physical activity taking place during the 24th -28th April

The Digital Marketing Hub, which is delivered by The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and is powered by the Digital Marketing Institute.

Recent sessions:

Join the Movement – Supporting those getting active at and near home or not confident about returning to established exercise. 

  • Toolkit and other resources that can be accessed here

School Games

This Girl Can – Sport England’s flagship campaign for women and girls, tackling fear of judgement.

#April 2023 update#

  • This Girl Can x Strava: New Clubs guide: Following our Make Your Comeback collaboration last year, This Girl Can and Strava are now on a mission to close the enjoyment gap by making activity safer and more social with Strava Clubs. Our new Clubs guide, below, is for the organisers, leaders, trainers, coaches and anyone else out there who is making activity happen. It’s full of tips and pointers on how to make your Club a supportive community that can engage and motivate your community with Strava.


#Feb 2023 update#  Relaunch Feb 28

#March 2023 update# We Are Undefeatable and This Girl Can have monthly ‘drop-in sessions’

  • Active Mums Start With You will help equip healthcare professionals with the resources they need to speak about physical activity with pregnant women and new mums. This is part of the This Mum Moves. project supported by. www.activepregnancyfoundation.org/
  • Resource How to improve your services for women and girls: As told by 51%, offering tangible solutions to help the fitness and leisure sector engage with them
  • Studio YouSport England’s digital PE platform to help secondary PE teachers help engage the least active teenage girls.  Free video library of online lessons featuring non-traditional disciplines such as yoga, boxing, barre and Pilates Studio You is freely available to all secondary schools in England and we would appreciate your continued support in raising awareness of this valuable resource with schools in your area. . Supporters kit.
    #April 2023 update#

    1. A host of fresh new content has now been uploaded to the site, including 20 new videos across our most popular disciplines. Soca and Afrobeat dance fitness and dynamic yoga to name a few!
    2. Some brand-new instructors. Look out for our fantastic new faces Georgia, Ashlea, Katie and Lauren, each picked for their motivating, non-judgmental attitude, and their commitment to normalising the realities of exercise.
    3. A new website layout that compliments and integrates into the curriculum based on Ofsted’s Intent, Implementation and Impact framework. We have also introduced a key stage filter based on teacher feedback, allowing them to feel confident in the suitability of their chosen lesson.
    4. And we have also updated our supporters toolkit to align with the upgrades above and need your help sharing this far and wide. Please see:https://www.studio-you.co.uk/supporters-toolkit
  •  TGC Fitness Classes has a dedicated website managed by EMD UK. By January, 25 leisure operators had signed up to run This Girl Can Classes in their sites, with over 140 instructors already trained.We’re on the hunt for more group exercise instructors, leisure and fitness operators, and local authorities to utilise This Girl Can Classes in their communities.
  • TGC Supporters Hub to make insight and guidance more accessible. A simple Do’s and Don’ts section has been added to the Branding section, with more additions to come.

We Are Undefeatable – Sport England and Richmond charities supporting those with long term conditions.

We Are Undefeatable is a movement supporting people with a range of long-term health conditions, developed by 16 leading health and social care charities and backed by expertise, insight and significant National Lottery funding from Sport England

#Feb 2023 update# Sign up for the first webinar of 2023 on 23rd February: How you can get behind first campaign burst of the year, which will be a digital-only campaign launching on the 6th March. It will also provide an update on latest research and insights, and hear from a guest speaker on how they are bringing the campaign to life.

Go to the Supporters Hub

  • Key messaging document, imagery and short films of campaign faces available in the Social Media Assets section
  • Print-ready A4 posters featuring the campaign faces available in the Posters & Leaflet section
  • An overview of all campaign stories available in the Campaign Cast Stories section.
  •  ‘Learning from Local Places’ online event videos available here.

#TellYourStory – to help build a sporting community that’s reflective of the societies they represent. This includes a commitment to making a safe space for Black, Asian and minority ethnic people to recount their experiences of racial inequality.

#May 2023 update#

UK Coaching Play Your Way movement is coming but embargoed until 23rd May. A link to the asset pack: https://www.ukcoaching.org/playtheirway/digitalassets-1

OHID Public Health Campaigns (was PHE)

Public Health England’s Partnerships Marketing team has become part of the Office for Health Improvement and Disparities, with a new name – Behavioural Programmes Partnerships.

10 Minute Shakeup  

Take-home packs are available to order now. Each pack contains 12 Disney inspired Shake Up games to help get kids active. Download packs here 

Social media toolkit
Communications toolkit

Better Health –  Get active No matter how much you do, physical activity is good for your body and mind. Adults should aim to be active every day. Some is good – more is better still.  Includes Couch to 5k.

Better health – Every Mind Matters Having good mental health helps us relax more, achieve more and enjoy our lives more. We have expert advice and practical tips to help you look after your mental health and wellbeing.

Supported by a wide range of resources for partners to order and download free from the Campaign Resource Centre the campaign will launch across Video on demand (VOD), PR, social, search and digital through October and November.

Visit Better Health for lots of free tools and support.

#June 2023 update# Healthy Steps programme has launched!

Free 8-week email programme encourages families to eat better and move more, with budget conscious, easy and practical ideas.

How can you help?

As this is a new email programme, we need your help to spread the word.

Help us get as many families as possible with 5-11 year olds going to www.healthysteps.uk to sign up in your local area. To help you support the programme, we have created a range of free and useful resources on our Campaign Resource Centre. Here you will find recipe cards, newsletter copy, a social toolkit and more.

Every Mind Matters loneliness webpage There is now substantial evidence that having a lack of social connections significantly increases the risk of premature mortality. Loneliness can have a huge impact on our wellbeing, but there are lots of simple actions you can take to help lift yourself or others out of loneliness

New and updated marketing materials will be added to the PHE Campaign Resource Centre

If you’re feeling lonely, search ‘Every Mind Matters’ for free support and advice or go to the Every Mind Matters loneliness webpage.

Change4Life A range of leaflets, and digital resources are available including information about sugar consumption and reduction, the Eatwell Guide and Top Tips for Top Kids..

Healthier You The free Healthier You NHS Diabetes Prevention Programme provides guidance on eating healthily, managing weight and being more active

One You Active 10 One You encourages people to reappraise their lifestyle choices, put themselves first and do something about their own health.

National and Yorkshire regional campaigns

10 Today Just 10 minutes of physical activity a day can benefit your physical and mental health. 10 Today is a short, enjoyable and easy routine.

Activity Alliance

Who Says? is all about children and young people

Diabetes UK

Updates to co me

Green Social Prescribing £4 million investment for a cross-government project aimed at preventing and tackling mental ill health through green social prescribing has since been increased with additional contributions from NHS England and NHS Improvement, Sport England and the National Academy for Social Prescribing (NASP), taking the total to £5.77 million.

The project will test how to embed green social prescribing into communities in order to:

  • improve mental health outcomes
  • reduce health inequalities
  • reduce demand on the health and social care system
  • develop best practice in making green social activities more resilient and accessible..

#iwill Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to improve society and our environment today


Live Longer Better The incidence of the major causes of disability and dependency can be prevented or delayed, compressing the period at the end of life when we are heavily dependent on others. More of the same won’t achieve this. A revolution is underway mission to change the culture surrounding ageing, replacing the concept of care with the concept of enablement. www.livelongerbetter.uk  #November 2022 update# Campaign launch to demonstrate value of activity on Dementia

Love Exploring  Puts the power of discovery in your hands by providing a range of discovery games and guided tours that are fun to do and free to use.

Make Space for Girls Parks, play equipment and public spaces for older children and teenagers are currently designed for the default male.  Girls are never asked what they might want and most councils have spent more time and money on facilities for dog waste than they have for teenage girls.

This absence has important implications for how active girls are, for their health in later life, and for how they see themselves as belonging in public spaces.

Mental Health Awareness Week   May 2023 details at  Mental Health Foundation.

Mind Resources on physical activity and Get active, feel good webpages.

Mind and Sport / Activity video library. For social media, websites, presentations, conferences. Share them via YouTube so we can track views. However, they are also available on a Google Drive, which also contains a comms guide two-pager.

Root out Racism #WYHRootOutRacism West Yorkshire and Humberside Healthcare Partnership’s anti-racism movement.

Media toolkit

More info

Sense , ‘Active Together’

Details to come

Slow ways Creating a network of walking routes that connect all of Great Britain’s towns and cities.

Sported: Keep The Doors Open – raise awareness of the threat which the Cost-Of-Living crisis poses to community sports organisations – and the young people they support. BBC – Cost of living crisis: Young will miss out on sport, community groups warn – BBC Sport

Campaign details here

#TimeTogether Women in Sport’s campaign is encouraging teenage girls and their mums/mother figures to reconnect and get active together.

UK Coaching Week

#April 2023 update# Play Their Way movement launches on 23rd May. The goal of the Play Their Way movement is for all children and young people — regardless of age, background or ability — to have a voicechoice and decide their journey when participating in sport and physical activity, so they develop a genuine and lifelong love for being active.

There will be two 30 minute drop-in sessions (Tuesday 25th April at 1pm or Thursday 27th April at 10am) to run through the comms pack with you and answer any questions you may have.

The sessions will cover:

  • Introduction to the Play Their Way movement
  • How you can support the campaign
  • Overview of assets and templates
  • Next steps

UK Coaching Week (2023 details to come) launches #Born2Coach

  • I Want To Coach: for those wanting to get into the coaching profession
  • I Am A Coach: for those wanting to rediscover, advance or further their career in coaching
  • We Need Coaches: this is YOUR opportunity to let potential coaches see you are on the lookout for more coaches in your field. You can link your logo to the coaching section of your website and complete a few short details to help us capture the bigger picture.

#WeThe15 WeThe15 is sport’s biggest ever human rights movement to end discrimination. We aim to transform the lives of the world’s 1.2 billion persons with disabilities who represent 15% of the global population.


Local profiles, organisations and campaigns




In summer, the JU:MP team will launch Screen Off Life On, a public resource, co-created by Bradford families and tailored for children, young people and adults to support Bradford families to swap some time on screen, for activities off screen. The aim? To feel good, move more and find out about why time away from our screens is so important. safeia@wearemagpie.com








Active Communities

These are areas we concentrate support on including

Sport Specific

The BIG Active to increase physical activity through swim, bike and run

Triathlon England’s new development strategy, The BIG Active, is designed to increase access to and participation in the three disciplines of triathlon by taking swim, bike and run to new people, places and communities. As well as growing the sport and its disciplines, the strategy aims to tackle some of society’s most persisting inequalities through the power of involvement, in all its forms, in the three biggest participation activities in the country.

My favourite learnings

Mark Ritson on the essentials of campaign effectiveness.


The following are organisations and groups are working to bring together the comms conversations across the two counties.

  • Nine Local authorities
  • Three Sport England Local Deliver Pilots
  • SY and WY departments of Office for Health Improvement and Disparities (was PHE)
  • South Yorkhire and Bassetlaw ICS​, West Yorkshire and Harrogate ICS
  • 15 CCGs
  • 23 NHS Trusts

Email julian.pratt@yorkshiresport.org for more information or add your group.

South Yorkshire Countywide Communications Group
Hosted by: South Yorkshire Violence Reduction Unit

The aim of this group is to bring together all of the communicators working across South Yorkshire.

SYB Green Social Prescribing task group
Hosted by: South Yorkshire and Bassetlaw Integrated Care System, part of NHS pilot.

WY&H Everybody Active is Everybody’s business Steering Group
Hosted by: West Yorkshire & Harrogate Health and Care Partnership

Campaign Updates
Hosted by: Yorkshire Sport Foundation.
This group of comms professionals in the physical activity brings together campaign dates using this page, a month email and online meetings happening soon. Sign up at the top of this page for updates.

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