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A page for communications people to look at physical activity campaign communications nationally and across the region. We are looking at how we can share campaign info from related areas that may be relevant to our audience.

We are looking at four elements keep the communications community conected:
  1. This web page as a reference tool.
  2. Regular updates email sent monthly, sign up below!
  3. Discussion portal. Google Groups seems an open idea for a hub discussion (watch this space)
  4. Live / virtual meetings.

To add your updates email julian.pratt@yorkshiresport.org

Recent email: October 2021


Sport England Campaigns

Digital Marketing Hub – New resource to help organisations reach more people.

£450,000 of National Lottery money has been invested in a new free resource that’ll help people, clubs and organisations use digital marketing tools and techniques to encourage more people to play sport and be physically active.

The Digital Marketing Hub, which is delivered by The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and is powered by the Digital Marketing Institute, (14 September).

This Girl Can – Sport England’s flagship campaign for women and girls, tackling fear of judgement.

  • Studio YouSport England’s new digital PE platform launched Sep 28 to help secondary PE teachers help engage the least active teenage girls and contains a free video library of online lessons featuring non-traditional disciplines such as yoga, boxing, barre and Pilates
    Updated launch plans and the recording of Sep 15 sessions can be watched here https://youtu.be/ocCl2Xp4SbA
     https://youtu.be/k9EqVIp6Rio. Feedback on the Supporters Toolkit to studioyouPE@hopscotchconsulting.co.uk
  • Following the initial launch of the TGC Fitness Classes last month, the dedicated website managed by EMD UK is now live, although it will be some time until the ‘Find a class’ feature is live while instructors are trained. Over 1500 registered their interest and 14 leisure operators signed up with more interested. All instructor training slots are fully booked
  • TGC Supporters Hub to make our insight and guidance more accessible. A simple Do’s and Don’ts section has been added to the Branding section, with more additions to come.

Join the Movement – Supporting those getting active at and near home or not confident about returning to established exercise. 

  • The Autumn paid media burst for the campaign goes live on 5th November for four weeks, specifically focused on encouraging 25–34-year-olds who fell out of regular activity during the pandemic to get moving again.
  • Updated social media assets and new draft posts will be added to the campaign google drive ahead of the paid activity going live.
  • A one-page summary of the campaign which can easily be shared with partners will also be added to the google drive before November.

We Are Undefeatable – Sport England and Richmond charities supporting those with long term conditions.

We Are Undefeatable is a movement supporting people with a range of long-term health conditions, developed by 16 leading health and social care charities and backed by expertise, insight and significant National Lottery funding from Sport England

New assets to support We Are Undefeatable in 2021 in the Supporters hub:

  • Key messaging document, imagery and short films of all new campaign faces available in the Social Media Assets section
  • New print-ready A4 posters featuring the new campaign faces available in the Posters & Leaflet section
  • An overview of all campaign stories available in the Campaign Cast Stories section
  • September Webinar covered
    1. Campaign insight –  examples of detail and takekeouts
    2. Wider system activation –  includng integrating activity into healtcare systems and sharing event 23-25 Nov 2021
    3.Make your Move videos – new range of videos tailored for many levels
    4.Oct 2021 campaign plans – including Loose Women partnership launching 25th October
    5. October newsletter
  • Sport England are currently inviting any interested campaign supporters to discuss how we can better bring the campaign to life in local places together. weareundefeatable@ageuk.org.uk

#TellYourStory – to help build a sporting community that’s reflective of the societies they represent. This includes a commitment to making a safe space for Black, Asian and minority ethnic people to recount their experiences of racial inequality.

Other resources

  • Active Employee Toolkit – This toolkit provides advice, tips and shareable resources so you can enable your teams to build more movement into their working day.

Public Health England Campaigns

10 Minute Shakeup PHE teaming up with and Disney help get kids active throughout the holidays by playing 10 Minute Shake Up games, inspired by some of their favourite characters from Disney Frozen, Disney and Pixar Toy Story and Marvel’s The Avengers.  Digital and social resources

Better Health –  Get active No matter how much you do, physical activity is good for your body and mind. Adults should aim to be active every day. Some is good – more is better still.  Includes Couch to 5k.

Obesity campaign ran in summer,  aimed at supporting those adults who have gained weight over the last year with a focus on making small changes everyday to lose weight and feel better now. New and updated marketing materials will be added to the PHE Campaign Resource Centre

Change4Life A range of leaflets, and digital resources are available including information about sugar consumption and reduction, the Eatwell Guide and Top Tips for Top Kids.

Every Mind Matters Having good mental health helps us relax more, achieve more and enjoy our lives more. We have expert advice and practical tips to help you look after your mental health and wellbeing. Visit Better Health for lots of free tools and support

Healthier You The free Healthier You NHS Diabetes Prevention Programme provides guidance on eating healthily, managing weight and being more active

One You Active 10 One You encourages people to reappraise their lifestyle choices, put themselves first and do something about their own health.

National and Yorkshire regional campaigns

DCMS committee report:  28 July, MPs call for national children’s campaign.

Green Social Prescribing £4 million investment for a cross-government project aimed at preventing and tackling mental ill health through green social prescribing has since been increased with additional contributions from NHS England and NHS Improvement, Sport England and the National Academy for Social Prescribing (NASP), taking the total to £5.77 million.

The project will test how to embed green social prescribing into communities in order to:

  • improve mental health outcomes
  • reduce health inequalities
  • reduce demand on the health and social care system
  • develop best practice in making green social activities more resilient and accessible..

#iwill Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to improve society and our environment today

Kit Out the Nation was a month long campaign (Saturday 4th September – 2nd October) as part of the BBC Make a Difference brand aimed at taking in and distributing unwanted, good condition sports kit and getting it to children and teenagers who need it.

If you are sporting club or associated foundation with schemes that can help with collecting and distributing sports kit, or a charity or business not listed who would like to share details with the BBC’s Make a Difference Kit Out the Nation campaign. Please complete the form.

Live Longer Better The incidence of the major causes of disability and dependency can be prevented or delayed, compressing the period at the end of life when we are heavily dependent on others. More of the same won’t achieve this. A revolution is underway mission to change the culture surrounding ageing, replacing the concept of care with the concept of enablement..

Last event: 6 October 2021

Love Exploring  Puts the power of discovery in your hands by providing a range of discovery games and guided tours that are fun to do and free to use.

Make Space for Girls Parks, play equipment and public spaces for older children and teenagers are currently designed for the default male.  Girls are never asked what they might want and most councils have spent more time and money on facilities for dog waste than they have for teenage girls.

This absence has important implications for how active girls are, for their health in later life, and for how they see themselves as belonging in public spaces.

Mind Health and Sport / Activity video library. We joined with Active Humber and North Yorkshire Sport to help Mind to produce videos you can use on social media, websites, presentations, conferences. They show communities why being active is good for mental health, or to influence someone in a decision making role about the power of sport.

They were launched on 6 October on YouTube, which is how we’re encouraging people to use them so we can track views. However, they are also available on a Google Drive, which also contains a comms guide two-pager.

Root out Racism #WYHRootOutRacism West Yorkshire and Humberside Healthcare Partnership’s anti-racism movement launched on 23 August.

Slow ways Creating a network of walking routes that connect all of Great Britain’s towns and cities.

#TimeTogether Women in Sport’s campaign is back, encouraging teenage girls and their mums/mother figures to reconnect and get active together. (11 Oct 2021)

#Walkshire Welcome to Yorkshire’s campaign to discover walking routes across Yorkshire.


#WeThe15 WeThe15 is sport’s biggest ever human rights movement to end discrimination. We aim to transform the lives of the world’s 1.2 billion persons with disabilities who represent 15% of the global population.



The following are groups working to bring together the comms conversations across the two counties.

Email julian.pratt@yorkshiresport.org for more information or add your group.

South Yorkshire Countywide Communications Group
Hosted by: South Yorkshire Violence Reduction Unit

The aim of this group is to bring together all of the communicators working across South Yorkshire. Next meeting, 5 October 2021 – update soon

SYB Green Social Prescribing task group
Hosted by: South Yorkshire and Bassetlaw Integrated Care System, part of NHS pilot.

WY&H Everybody Active is Everybody’s business Steering Group
Hosted by: West Yorkshire & Harrogate Health and Care Partnership

Campaign Updates
Hosted by: Yorkshire Sport Foundation.
This group of comms professionals in the physical activity brings together campaign dates using this page, a month email and online meetings happening soon. Sign up at the top of this page for updates.

Campaign days


4 (in 2021) – Time to Talk day


8 (in 2021) – International Women’s Day


10-16 May (in 2021) – Mental Health Week


14-15 (in 2021) I Am Team GB Festival of Sport.


5 (in 2021) International Charity Day

22 (in 2021)  National Fitness Day 2021


10 (in 2021) World Mental Health Day

4-10 (in 2021) CPSU, Parents in Sport Week

27 sportfordevelopmentcoalition.org on Chancellors three-year spending review

28 Women’s Euro’s live draw (Rotherham and Sheffield)


15-21 Adult Safeguarding Week

w/c 22 Nov 2021 #IWILL Week

25: White Ribbon Day White Ribbon UK,

Calendar of religious dates

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