A page for communications people to look at physical activity campaign communications nationally and across the region. We are looking at how we can share campaign info from related areas that may be relevant to our audience.
- Web resource as a reference tool.
- Regular updates email sent monthly, sign up below if yup don’t get them.
- Discussion portal. Google Groups seems an open idea for a hub discussion (watch this space)
- Live / virtual meetings.
To add your updates email julian.pratt@yorkshiresport.org
Sport England Campaigns
- This Girl Can Week finished on 19th June. Led by Sport England’s latest research and a PR push fronted by Strictly Come Dancing’s Karen Hauer, the week generated editorial coverage across over 20 key national, consumer and regional titles. Supporting influencer activity also received strong engagement on social media. Many thanks to those of you who supported the week at short notice and helped make it a success.
- The This Girl Can x Global partnership has now been running for over a month, with the on air campaign ending on 11th July
- Studio You last week. For more information and details of how you can support, please go here. Launch expected WC September 20
- Active Partnerships and Sport England will be meeting on 14 July to discuss the TGC strategy for the next 18 months. The meeting will focus on how Active Partnerships and Sport England can work closely together on its implementation. Updates will be shared.
- Join the Movement still continues organically on social media, focused on supporting those not confident about returning to established exercise as COVID-19 restrictions are easing.
- Plans are now progressing for a further paid media burst in the Autumn, likely paid social, targeted at 25-34 year olds, with a focus on men. We’ll be able to provide more information on this in next month’s update.
- Summer campaign burst starts on 12th July and runs for a month with increased media visibility, a selection of new case study stories (available on the Supporters Hub and/or YouTube channel) and the culmination of the Home Games which has been led by Paralympians Dame Sarah Storey and Lauren Rowles
- Sport England are currently inviting any interested campaign supporters to join the campaign team for a round table discussion over the coming weeks to discuss how we can better bring the campaign to life in local places together. Another WAU newsletter was sent out this morning with more details of how to sign up. If you didn’t receive it but would like to join, please email weareundefeatable@ageuk.org.uk
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- The aim is to develop a collective plan to help build a sporting community that’s reflective of the societies they represent. And part of that announcement was a commitment to making a safe space for Black, Asian and minority ethnic people to recount their experiences of racial inequality.
- Festival of Sport – 14 and 15 August 2021. Get up and get active by taking part in I Am Team GB this summer!
Other resources
- Holiday Activities and Food – Sport England is working with Active Partnerships leading on HAF to help raise awareness and drive bookings on HAF (and other activities) from families on low income over the summer holidays, using paid social media.
- Active Employee Toolkit – This toolkit provides advice, tips and shareable resources so you can enable your teams to build more movement into their working day.
Public Health England Campaigns
23 July: 10 Minute Shake Up is launching! Building on previous years’ successes, Public Health England are teaming up with Disney to help get kids active throughout the holidays by playing 10 Minute Shake Up games, inspired by some of their favourite characters from Disney Frozen, Disney and Pixar Toy Story and Marvel’s The Avengers. Digital and social resources
No matter how much you do, physical activity is good for your body and mind. Adults should aim to be active every day. Some is good – more is better still. Includes Couch to 5k.
Better Health adult obesity campaign on Monday 26th July. This summer, the campaign is aimed at supporting those adults who have gained weight over the last year with a focus on making small changes everyday to lose weight and feel better now. new and updated marketing materials will be added to the PHE Campaign Resource Centre
A range of Change4Life leaflets, and digital resources are available including information about sugar consumption and reduction, the Eatwell Guide and Top Tips for Top Kids.
Having good mental health helps us relax more, achieve more and enjoy our lives more. We have expert advice and practical tips to help you look after your mental health and wellbeing. Visit Better Health for lots of free tools and support
The free Healthier You NHS Diabetes Prevention Programme provides guidance on eating healthily, managing weight and being more active
One You encourages people to reappraise their lifestyle choices, put themselves first and do something about their own health.
National and regional campaigns
Young people aren’t just the leaders of tomorrow. They have the energy, skills and ideas to improve society and our environment today
22nd November – put the date in your diary! #iwill week will be an opportunity for everyone across the network to showcase, share and learn from the activity being led by young people across the UK. https://mailchi.mp/volunteeringmatters.org.uk/join-iwill-week-this-november
Root out Racism #WYHRootOutRacism
West Yorkshire and Humberside Healthcare Partnership’s anti-racism movement will be launched on 23 August. Campaign teaser pack
Creating a network of walking routes that connect all of Great Britain’s towns and cities.
Welcome to Yorkshire’s campaign to discover walking routes across Yorkshire.
Local campaigns
Barnsley
Bradford
Calderdale
Doncaster
Kirklees
- Everybody Active Strategy, summary.
- KAL Kickstart your fitness
Leeds
Rotherham
- Moving Rotherham,
- Beat the Street (finished May 2021)
- Rotherham Sports and Leisure
- Women’s Euro 2022
Sheffield
Wakefield
Groups
The following are groups working to bring together the comms conversations across the two counties.
Email julian.pratt@yorkshiresport.org for more information or add your group.
South Yorkshire Countywide Communications Group
Hosted by: South Yorkshire Violence Reduction Unit
The aim of this group is to bring together all of the communicators working across South Yorkshire.
SYB Green Social Prescribing task group
Hosted by: South Yorkshire and Bassetlaw Integrated Care System, part of NHS pilot.
WY&H Everybody Active is Everybody’s business Steering Group
Hosted by: West Yorkshire & Harrogate Health and Care Partnership
Campaign Updates
Hosted by: Yorkshire Sport Foundation.
This group of comms professionals in the physical activity brings together campaign dates using this page, a month email and online meetings happening soon. Sign up at the top of this page for updates.
Workplace schemes
Here are some examples of support for staff that may be of interest.
Campaign days
February
4 (in 2021) – Time to Talk day
March
8 (in 2021) – International Women’s Day
May
10-16 May (in 2021) – Mental Health Week
August
14-15 I Am Team GB Festival of Sport.
October
World Mental Health Day
CPSU, Parents in Sport Week
November
Adult Safeguarding Week
w/c 22 Nov 2021 #IWILL Week