Rashida has over 10 years experience in the Science industry before moving into the Sports for development sector where her passion really lies. Having first-hand experience of the challenges faced by people and communities in participating in physical activity she set up her own enterprise to tackle the problem.
Currently Rashida is the Director of Ready Steady Active, a community based sports, health and physical activity company aimed at getting more people active, healthy and enjoying sport. Through her work she has received recognition and a number of accolades for engaging people particularly those who face barriers and making a difference in the communities she’s worked in. Rashida also works for the Tennis Foundation as the Regional SERVES Manager for the North Region.
Rashida has a passion for sport and supporting people to get active. She enjoys playing tennis, basketball and football, in fact anything which involves a ball. She has played for a number of tennis clubs in the local leagues over the years. Her passion for Tennis in particular the tennis player Sampras was bordering obsession in her younger days, that she even owns a t-shirt worn by the man himself.