Jump to content

Sam Keighley

Team Member

Personal Information

Job Title:

Strategic Director

Areas of Work:

Physical Activity Champions
Working with partners across all sectors in the nine districts of West Yorkshire and South Yorkshire to identify a network of physical activity champions who will enable and encourage more people, particularly people likely to be least active, to be more active, more often.

The role is part of the Extended Workforce initiative between Sport England and Yorkshire Sport Foundation. It is part of a national pilot approach to explore better collaborative working with partners leading to physical activity and sport being used as a driver, amongst other things, for economic growth, health and wellbeing improvements and increased community resilience and capacity.

Quick introduction to Sam: https://www.youtube.com/watch?v=hVkIKI9hb54

Previous Experience:

Sam worked in sports facility management and sports development in the West Midlands, North West and West Yorkshire for over a decade before spending nearly 20 years leading community regeneration, renewal and health and wellbeing programmes, most recently running a successful social enterprise in Manningham, Bradford. Sam has worked extensively in the voluntary and public sectors, and run her own business, and has a wealth of experience of working with and in diverse communities and using her knowledge of area based working to influence decision makers.

See Sam’s video profile


BA (Hons) History
MA Leisure Management
Neuro Linguistic Programming (NLP) Practioner

Personal Sporting Interests:

Sam has played sport and been physically active for pretty much all of her life; swimming, playing squash competitively, cycling and walking in the hills. However, over the last few years, injury has meant it’s become harder for Sam to be active. These days, she cycles (when injury free), swims (when injured) and spends lots of time digging and growing things on her allotment.

Contact Details:

Telephone number:

0330 2020 280

Mobile number:

07794 247873