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Messaging and campaigns

One of Sport England’s three objectives in their 2021-31 Uniting the Movement strategy is Advocating for movement, sport and physical activity.  

This involves:

  1. Continue to build, establish and grow partnerships and a common purpose across both the government and our sector to join up policies, strategies and approaches;  
  2.  Continue to develop and deliver behavioural change campaigns, building on
    the success of This Girl Can, We Are Undefeatable and Join the Movement, to put movement, sport and physical activity at the forefront of national conversations;  
  3.  Keep building evidence that shows the links between the issues we
    all care about as a nation and the value of movement, sport and physical activity as part of the solution;  
  4.  Grow the extent to which we communicate, both to people and organisations, the power of getting active to help strengthen public consensus around the importance of being physically active.  

We support local, regional and nation campaigns such:

This Girl Can – Sport England, women and girls

We are Undefeatable – Sport England and Richmond charties, long term conditions

Join the movement – Sport England, getting active at and near home

#1willl – Step up to Serve, young people and social action

Better Health – NHS

Every Mind Matters – NHS

#Walkshire – Welcome to Yorkshire

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