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Sport England Research Guide

Sport England Data/Tools                   

Active Lives Survey
Link to the more recent reports for both children and young people, and adults.

Active Lives Online Tool
Enables quick and easy analysis of Active Lives Survey data. Users can interrogate the data by time period, geography, sport, and demographic groups.

Local Area Insights Tool
This tool lets you view and explore key statistics for an area of your choice around numerous themes, such as population, deprivation and health.

Area Reports
Area reports allow you to visualise data as charts, tables and infographics for your local authority.

Custom Area Reports
Create reports for your own custom-generated geographical area, based on eight data themes – such as population, deprivation or health.

Economic Value of Sport
The model produces area based (local authority, county sport partnership and local enterprise partnership) estimates on sports’ contribution to the local economy in the form of business output (GVA) and jobs plus wider benefits like health.

Market Segmentation Data
Sport England has developed nineteen sporting segments to help us understand the nation’s attitudes to sport, their motivations and barriers.

Review of Evidence on the outcomes of Sport and Physical Activity

Health and Wellbeing

Public Health England Health Profiles
A snapshot overview of health for each local authority in England.


Mapping Disability
A statistical view of disabled people in England

Children and Young People

Youth Insight Profiles
Pack of insight material understanding young people, behaviours/attitudes, engaging young people in sport.

Under the Skin of Youth Personalities
Breaks down young people into six key personas. Each persona is broken down into a series of key traits, based on extensive research talking to scores of young people.


Volunteering Insight Guide

This guide has been put together specifically for those who have an exceptional idea and are considering applying for either Sport England’s Potentials Fund or Opportunity Fund.

Want to add an activity, promote a job, course or volunteer opportunity?

Sign and promote your opportunity on our national finder.

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