Update: A new phase of the campaign begins 17 Feb 2020
We Are Undefeatable returns to TV, social media and billboards with a new six-week push following the success of our campaign launch last year.
From Monday 17 February will showcase the real-life stories of people living with a range of long-term health conditions and share how they get active in whatever way works for them.
We want you to help us redefine what getting active looks like and support the next phase of the campaign by spreading the word about We Are Undefeatable.
- Register on our Supporters Hub
- Retweet the campaign film which will be shared on our Twitter account@undefeatable.
- Share the Facebook post with the campaign film, which will be posted on our official Facebook page.
- Give our Instagram post with the campaign film a like.
- Use #WeAreUndefeatable on any Twitter or Instagram posts.
From 17th February, the campaign will be back on TV and charities will continue to promote it via their own channels. The campaign social media channels will highlight new content and signpost to the website www.weareundefeatable.co.uk for ideas and tips on how to get more active, including the simple behaviour change tool “My Daily Undefeatable”.
In March (9th – 22nd) there will be outdoor advertising in twenty targeted areas of England that have a high number or proportion of their populations living with long-term health conditions: Blackpool, Bolsover, County Durham, Kirklees, Leeds, Liverpool, Mansfield, Sheffield, West Somerset, Wirral, East Lindsey, Tendring, Barrow-in-Furness, Knowsley, Barnsley, Wyre, Birmingham, Bradford, Manchester and Wiltshire. The posters (both static and digital) will be located as close to GP surgeries and pharmacies as possible and will include signposting to Public Health England’s Active 10 walking app.
The areas with outdoor advertising align with ten places that have been separately funded to deliver local activation of We Are Undefeatable: Blackpool, Bolsover, County Durham, Kirklees, Leeds, Liverpool, Mansfield, Sheffield, West Somerset and Wirral.
“We Are Undefeatable” is a movement supporting people with a range of long term health conditions, developed by 15 leading health and social care charities including Sport England. Our purpose is to support and encourage finding ways to be active that work with each person’s conditions, not against them.
Being Undefeatable is understanding that how you feel can change from day-to-day, that everybody’s situation is unique, and that moving more when you can is just as important as accepting when you can’t. We believe that every achievement, no matter how small it might seem to someone else, is worth celebrating.
WHO IS THE CAMPAIGN FOR?
The campaign brings together partners who reach people living with: Arthritis, some long-term limiting mobility conditions, Alzheimer’s, Asthma, Back pain, Cancer, Chronic Obstructive Pulmonary Disease/Lung Condition, Dementia, Heart Disease, Stroke, hypertension (or other heart related condition), Long-term depression or anxiety, MS, Parkinson’s, Type 1 Diabetes and Type 2 Diabetes.
Due to the nature of the campaign, we also hope to inspire those living with other conditions who can be more active, beyond those listed above. If you can’t find information related to your condition on the website or the campaign partner pages, consider visiting other charity websites relevant to your condition, your GP or where applicable, your specialist healthcare professional.
It is important to remember that everybody and how their condition affects them is different and finding the appropriate physical activity for you depends on your own personal circumstance.
How can I get involved with supporting the campaign?
The campaign also provides a great opportunity to engage with other local organisations to discuss support of the campaign. Please contact your local Active Partnership if you’re not sure where to start.
Right now, there are lots of tools and resources to help you make the most of the campaign.
Register on our Supporters Hub to access:
• Campaign cast stories
• The We Are Undefeatable logo and other images from the campaign and supporting shots
• Social media assets (GIFs, 15-second video clips, quote images and a selection of imagery)
• Media moments (highlights of when TV adverts are shown, these are released a few days ahead of launch).
Our Brand Guidelines are also available to download and these can help with tone of voice, key messages and how to use the assets.
You’ll also find our Campaign FAQs and Campaign Insight Pack, which tells you more about the background of the campaign and other information.