Powered by you! - ukactive gets ready for National Fitness Day 2025

Taking place on Wednesday 24 September 2025, National Fitness Day will see millions of people of all ages and abilities get moving and celebrate the importance of physical activity in their daily lives.  

This year’s campaign puts people at the heart of the movement and this message will be driven across digital platforms as well as on the ground, with free activities hosted at fitness, leisure and sport facilities in every corner of the UK. 

The ‘Powered by you!’ tagline highlights that everyone – from individuals and communities to businesses, schools and hospitals – can play their part in spreading the message around the importance of being physically active.  

As well as highlighting the power of the individual to reap the benefits of physical activity, the new tagline has been designed to be personalised because the ‘you’ in ‘Powered by you!’ can be interchangeable.  

For example, whether it is ‘Joe’s Gym’ deciding to use the line, ‘Powered by Joe’s Gym’, to promote their services and exercise classes on the day, or a school choosing to encourage children to come to a dance class with the line, ‘Powered by Wake Up Shake Up’, supporters can get creative and personalise the tagline for use across their channels to best suit their plans and motivations for the day.   

National Fitness Day is now in its 14th year and continues to go from strength to strength. This year’s theme encourages people of all ages, backgrounds and abilities to get involved in whatever way they wish.  

The National Fitness Day 2025 guide is now available to download – providing gyms, swimming pools, leisure centres, sports clubs, schools and businesses top tips to help everyone get involved on the day. Additional resources will soon be available, such as digital posters and social media assets, to help activity providers promote their events on the day.

Read more at ukactive

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Free Fitness-Focused Swimming Activities for National Fitness Day

As ukactive’s Strategic Partner for Aquatics, STA has created a brand-new free swimming resource for its members in celebration of National Fitness Day 2025, taking place on Wednesday 24th September.