This Girl Can's push in support of new and expectant mothers

Pregnant women and new mothers are being supported by This Girl Can’s We Like the Way You Move campaign, to start moving for just 10 minutes a day to feel the immediate benefits.

The campaign is shining a light on the fact that over half of pregnant women and new mums on lower incomes feel excluded from sport and physical activity.

The Campaign Hub brings together the latest research, insight, guidance and tools to help you identify and overcome the barriers that may be holding back the people you’re trying to reach.

Over half (57%) of pregnant women and mothers with children under the age of one have felt excluded or unwelcome when trying to be active, according to new research by This Girl Can.

It found that alongside feelings of exclusion, pregnant women and new mums from lower-income backgrounds face a number of barriers to movement.

For many, this can be a time when they disengage from physical activity altogether – and often find it hard to return to.

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