Better use of physical activity data could improve health outcomes and reduce pressure on NHS

A new white paper, authored by the Open Data Institute (ODI) for OpenActive, highlights how improving access to physical activity through better data infrastructure could support preventative care, improve patient outcomes, and reduce long-term demand on NHS services.

Physical inactivity puts the NHS under severe pressure, and costs the UK economy £20 billion annually in healthcare costs and lost productivity. While the benefits of physical activity are well known, many people face barriers to participation, including a lack of information about suitable, local options.

Today’s white paper highlights the role of the OpenActive data standards, already used by thousands of physical activity providers. OpenActive is stewarded by the ODI and funded by Sport England and the National Lottery. The OpenActive standards enable three million classes and sessions to be described in a consistent format and published online each month. This makes it easier for individuals, healthcare professionals, and digital tools to find suitable activities based on factors such as location, timing, accessibility, or condition-specific requirements.

Find out more