CIMSPA - Activating inactive people through digital marketing

CIMSPA's Digital Marketing Hub is a great resource for organisations wanting to use digital channels to get people active, whether they have been inactive for a while, or perhaps have never thought “sport” is for them. 

Sean Longhurst's webinar focusses on how to use digital marketing to reach people who don’t usually engage with physical activity. He looks at areas such as how to recognise the ‘micro’ influencers in your community, and how to use communication to address the hidden barriers that might exist.

 

Watch back Sean's webinar full of top tips and real world examples on how to:
 - Activate inactive people through your digital marketing
 - Reach people that don’t usually engage with activity
 - Address people’s hidden barriers through your messaging
 - Use hyper local influencers effectively

Sign up for free and watch the video here

What's new

Tackling the Opportunity Gap in Sport for Girls

Women’s sport has never been more visible, but visibility isn’t translating into opportunity.

2 Apr 2026

Press

UKREiiF 2026: Join YSF at the Landscape Institute Pavilion,…

YSF and the Active Partnerships National Organisation (APNO), are supporting the Landscape Institute…

1 Apr 2026

Activity Alliance share resources to support inclusive…

A new dedicated resources page designed to help organisations and individuals foster more inclusive…

31 Mar 2026

Read more news, funding, jobs, courses and events