31 Jul 2024 |
CIMSPA - Activating inactive people through digital marketing

CIMSPA's Digital Marketing Hub is a great resource for organisations wanting to use digital channels to get people active, whether they have been inactive for a while, or perhaps have never thought “sport” is for them.
Sean Longhurst's webinar focusses on how to use digital marketing to reach people who don’t usually engage with physical activity. He looks at areas such as how to recognise the ‘micro’ influencers in your community, and how to use communication to address the hidden barriers that might exist.
Watch back Sean's webinar full of top tips and real world examples on how to:
- Activate inactive people through your digital marketing
- Reach people that don’t usually engage with activity
- Address people’s hidden barriers through your messaging
- Use hyper local influencers effectively
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