Active Partnerships Launch National Campaign to Highlight Sport Welfare Officer Network

The Active Partnerships Network is launching a national campaign to highlight the vital role played by their Sport Welfare Officers (SWO) to ensure that every sports club in England has greater access to free, expert welfare and safeguarding support.

The Sport Welfare in Action; together for safer sport campaign recognises the important role volunteers, staff, National Governing Bodies (NGBs), and local partners play in creating positive club cultures, and reinforces the support available to them through the Sport Welfare Officer (SWO) Network.

The SWO Network was launched in 2023 to strengthen safeguarding and welfare for children, young people, and adults taking part in sport in England. Officers work locally with NGBs, and can provide clubs with free guidance, training and support on creating a safer, more inclusive culture.

Since October 2024, the network has delivered focused support to more than 5,000 sports clubs across England but the Sport Welfare in Action campaign aims to further increase awareness of the work of its officers and the free advice and support on offer to clubs.

It’s hoped that this will ensure even more clubs can benefit, helping to create positive, welcoming environments and experiences and keeping more people involved in sport and physical activity.

The network, funded by Sport England through the National Lottery, and supported by the Ann Craft Trust and the NSPCC, has more than 60 Sport Welfare Officers embedded across 42 Active Partnerships all working with National Governing Bodies (NGBs) to provide local, day-to-day support for clubs across a range of safeguarding and welfare issues.

This support includes signposting clubs to the right advice and guidance, delivering local training and events, and helping club welfare officers create a safer culture within their clubs. With welfare and safeguarding often the responsibility of volunteers at clubs, the support from SWOs has been welcomed across the sports system.

The Sport Welfare in Action campaign will see the Sport Welfare Officer Network and the role of Sport Welfare Officers explained and brought to life through a range of sharable digital and social media content and resources. Active Partnerships, clubs and NGBs are being encouraged to share this content across the week to increase awareness and understanding of the network, with the ultimate aim of getting more clubs to access and benefit from the support available.

Learn more about Sport Welfare in Action campaign, or visit the Sport Welfare Officers page.