We Are Undefeatable app and autumn campaign launching 15 September

Running across England, you’ll see the campaign featured on TV on demand, billboards, hospital posters, and across digital and social media channels.

As part of this exciting campaign, there will be an We Are Undefeatable app. After a successful live testing phase earlier this year, it's now ready to roll it out on a wider scale.

The app has been specially designed to support people with long-term health conditions in becoming more physically active. Co-created with the award-winning health tech provider Good Boost and shaped by people living with long-term conditions, it offers tailored, guided exercise programs accessible anytime, anywhere. 

No matter where someone is on their physical activity journey, the app provides the right support to help them move more.

Support the campaign this autumn

Get involved from 15 September by encouraging people with long-term health conditions to get moving and help us spread the word about the We Are Undefeatable app!

You can find key messaging guidance, suggested copy, and creative assets on the Campaign Hub to help you promote the campaign and share the app with your audience.